Official Press Release from TAG Heuer concerning their new price policy (= price reduction) @ Baselworld 2015

Tag Heuer is a brand embodying excellence, and renowned for its vitality and enterprise. Over the past few years, Tag Heuer has been able to build up substantial industrial capability, enabling it to live up to the challenges of Swiss Made and innovation. Tag Heuer is seizing the opportunity of the recent appreciation of the Swiss franc to rebalance its international price policy. The brand will refrain from raising its prices in the eurozone, Japan or Singapore. Conversely, there will be an average price reduction of 8% in Switzerland, China, the USA, the Caribbean, Central America and South America, of 7% in the United Kingdom and 13% in Hong Kong. This new price policy represents an extremely reassuring, positive, constructive and dynamic message for customers and brand partners.





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  • Tag Heuer’s press release is misleading in the least! Within the space of one day the Australian operation raised unit prices of watches for sale displayed on it’s website by a wopping 20%. Absolute rip off! A great display of utter contempt to existing and prospective clients. I have a large number of Tag timepieces in my collection, all purchased from the same authorised retailer. They were informed today that I will not be adding any new Tags to my watch collection.

  • The world bank action completely eludes me. Why make CH the most expensive place in the world? I guess the EU is showing its frustration caused by Switzerland’s success.
    Good old Protestant hard work will beat socialism’s free ride every time.

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