Exclusive, first interview with the new TAG Heuer CEO Stéphane Linder

The new TAG Heuer CEO Stéphane Linder

This morning I met Stéphane Linder at the TAG Heuer HQ in La Chaux-de-Fonds. I invite you to listen to our interesting conversation where Stéphane also gives me some first insights of what he plans to do as the new CEO.

I know Stéphane for more than 12 years now. We met the first time when Stéphane was in the R&D department at TAG Heuer. Our contact got real intensive when TAG Heuer started to work on the belt driven Monaco V4.

In our conversation this morning Stéphane remembers these days very well since TAG Heuer began to change from a more marketing driven company to become a new industrial leader and creator of exceptional timepieces.

Stéphane also talked about where he will put his focus in the next years and he gave his personal view of TAG Heuer today.

I remember from the very beginning Stéphane Linder being a very educated and interesting person to speak to… until today nothing has changed … so guys there are many good reasons to take some time and to listen to our conversation taped this morning.

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Alexander Linz and Stéphane Linder at the TAG Heuer HQ in La Chaux-de-Fonds
Your blogger Alexander Linz and Stéphane Linder at the TAG Heuer HQ in La Chaux-de-Fonds
The new TAG Heuer CEO Stéphane Linder
The new TAG Heuer CEO Stéphane Linder
The new TAG Heuer CEO Stéphane Linder
The new TAG Heuer CEO Stéphane Linder

 

 

 

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3 Comments

  • I totally agree with you and as a big fan of the Monaco I am looking foreword to see (and buy?) the next iconic timepieces 🙂

    Anyhow you guys will be one of the first to discover these new TAG Heuer watches…

    I promise!

  • Great Interview. Stephane makes a good point about where the next steps for positioning TAG Heuer should be – there are far to many references in the sub chf4500 price point – the consumer has become confused as to where TH sits in the market.Carrera has lost its focus and all the ceramic watches and ladies Link dominate their offering.
    Translating the Grand Prix de Geneva innovations into commercial product is the key. Long live Monaco in the collection – some nice classic chronographs around chf7500 – 9000 would be great with some limited editions.
    Best wishes for continued success.
    Eric

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