34th America’s Cup Finals: Now Omega versus TAG Heuer (Update after the today’s race)

TAG Heuer Aquaracer 72 Oracle Digital Team USA

Just hours ahead of the probably last race of the 34th America’s Cup, before the well-deserved victory of the Kiwis, I get an email from TAG Heuer announcing a new onboard smartwatch for Oracle Team USA

 

So the battle now is also Omega versus TAG Heuer. Whilst Omega and the Emirates Team New Zealand still trust their classical, mechanical watches, …

Omega Seamaster ETNZ Co-Axial Chrono
Omega Seamaster ETNZ Co-Axial Chrono

TAG Heuer and the Oracle Team add equipment to their crew. Since the press release was published only today I assume the new TAG Heuer smartwatch was not always on board. Probably it has been now added as a kind of secret weapon.

TAG Heuer Aquaracer 72 Oracle Digital Team USA
TAG Heuer Aquaracer 72 Oracle Digital Team USA

 

The rhetorical question is: Will it help the Oracle Team USA?

I guess not!

The competition night be over in just a few hours from now (the next race starts 22:15 my time) and honestly I expect the Kiwis to win the 34th America’s Cup.

So lets wait and see…

 

But before let´s have a quick look at this “secret weapon”:

“This was a first for sailing and a first for Swiss watchmaking,” said Stéphane Linder, TAG Heuer President and CEO. “It represents the next-generation of competitive sport technology. We’re looking forward to participating in similar ventures with teams across the full spectrum of professional sports.”

For the 34th America’s Cup the R&D departments of TAG Heuer and Oracle Team USA co-invented an onboard connectivity equipment and an ultra-innovative and intelligent smartwatch that give every crew member instant access to crucial race condition data in real-time. The embedded system uses special editions of the commercial Aquaracer 500M Calibre 72 Countdown chronograph, customized for each sailor’s specific tasks and wirelessly linked directly to the boat’s onboard computers.

The extreme-tech and exceptionally resilient digital chronograph is the first watch designed specifically for and by a professional sailing team. At a glance easy-to-read with a wide-open 51mm face, it weighs only 108 g and is impact resistant to 5000 G. The leather-strap, like the case itself, is ergonomically designed to fit comfortably over a wet suit.

Classic TAG Heuer aquatic design codes are respected but the technology is completely new and innovative. The optimized high-contrast LED screen displays constantly updated information on how the boat and its sails are behaving, including boat speed, foil balance, sail pressure, true wind speed, true wind direction and true wind angle. Connected to captors and computers located throughout the boat, the real time data stream allows for unparalleled reactivity and synchronicity.

Let me quote Stéphane Linder, TAG Heuer President and CEO again: “For the project, TAG Heuer drew technical inspiration from its watch, eyewear and telephony activities. The Aquaracer 72 uses the brand’s patented ‘splashproof’ technology, first used in TAG Heuer eyewear. The data processing equipment onboard the 72-foot catamaran was waterproofed using technology developed for the iconic TAG Heuer Monaco chrono. For the watches worn by Oracle Team USA’s ‘grinders’ we developed a special ‘heads-up display’ with polarizing lens based on TAG Heuer Eyewear-developed photochromic technology. Jimmy Spithill, the team’s skipper, communicated with his crew on a waterproof phone, the Racer Sub Nano, strapped to his forearm, and outfitted with TAG Heuer Meridiist mobile telephony technology. Only 50 of the special Aquaracer 72 were produced and none are available commercially”

ORACLE TEAM USA / San Francisco
ORACLE TEAM USA / San Francisco
ORACLE TEAM USA / San Francisco
ORACLE TEAM USA / San Francisco
ORACLE TEAM USA / San Francisco
ORACLE TEAM USA / San Francisco
ORACLE TEAM USA / San Francisco
ORACLE TEAM USA / San Francisco

 

 

Guys this is my UPDATE after the today´s race: I have seen the watch only on the hand of one Oracle Team USA team member. So it seems this is not a secret weapon or a team watch…

 

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6 Comments

    • Looks like… I Just don’t Knowles what the Kiwis are doing in the moment. Only one simple race to win… Maybe they get paid from the sponsors to keep the America’s Cup alive as long as possible. In the end only the victory counts… Who knows…

        • Well… the Kiwis will loose today. No one would have thought that Oracle would come back so strong and just destroy ETNZ. I am watching every single race and I have to admit that I am impressed about the performance of Oracle. This is one of the most thrilling sport events I have ever seen…

          Only a miracle or a technical failure at the Oracle catamaran can save the Kiwis today…

          The Cup will stay in the northern hemisphere …

  • Who dares to wear a watch labeled “Oracle”, the most and best hated sailing crew in history of the Americans Cup? This is pure marketing poison.

  • On my room’s door I keep a poster which shows these a crossed dog a crossed icecream and a crossed quartz watch meaning not allowed!!

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