As announced in my latest RUMORS Stéphane Linder was appointed CEO of TAG Heuer

Stéphane Linder will replace Jean-Christophe Babin as CEO of TAG Heuer with effect from June 1st 2013. He is currently VP of Sales North America for TAG Heuer, after occupying key strategic roles in the company since 1993. 

I had announced it already HERE on the 29th of April in the early morning CET …

Guys, now please read the official announcement ….

Paris, France, May 6th, 2013
 – Earlier today, LVMH appointed Stéphane Linder as TAG Heuer’s new CEO to replace Jean-Christophe Babin who has been recently appointed by LVMH as “Amministratore Delegato” of Bulgari, as previously announced.

Francesco Trapani, President of the Watch and Jewelry Division, is firmly convinced that he is prepared to take on the major challenges that lie ahead for the Brand thanks to his strategic vision as well as his ability to implement major projects and ensure continuous success for TAG Heuer. His wide, successful and diversified experience during his twenty years at TAG Heuer in R&D, Market and industry knowledge, Product and Brand strategy, Marketing, Retail and Sales is an asset that will be instrumental to grow and develop TAG Heuer, further pursuing the successful strategy implemented by Jean-Christophe Babin. Stéphane Linder will take up his new duties on June 1st, 2013.

A key player in TAG Heuer’ success
Stéphane Linder, a Swiss citizen born on April 19th 1968, is married, and has four children. He was graduated in the Swiss Federal Institute of Technology in 1991. 

He joined TAG Heuer in November 1993, and immediately played a key role in engineering and professionalizing the R&D and Product Development, by fully reintegrating in house the product development. In 1997, he was appointed as Marketing and Product Manager. While being in charge of the overall watch strategy, his entrepreneurial skills enabled him to launch the successful eyewear diversification. 

Since 2003, he became member of the Executive Committee
 and occupied the function of Product and Brand Director. He was responsible for all the major commercial successes as well as the creation of the Haute Horlogerie division, making today TAG Heuer as one of the most innovative and rewarded Brand in the Industry.

In 2007, he extended his role to the Marketing department, while keeping the product strategy under his responsibility, and became VP of Marketing and Product Design. He was instrumental in repositioning and raising the prestige of the Brand by launching new advertising campaigns, redefining the web strategy and further solidifying the fast growing HQ retail division. In 2010, he was appointed VP of Sales for TAG Heuer North America. He restructured the USA and Canadian distribution, increased the in-store Brand presence and achieved to increase significantly the average wholesale profitability per point of sales.

During his 20 years of leadership at TAG Heuer, Stéphane Linder was instrumental in the major projects of the company and his vision and natural leadership skills have greatly contributed to the expansion and success of the company. As Francesco Trapani highlights, Stéphane Linder will embody the great leadership required to ensure a continuous success for TAG Heuer.



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