Baselworld 2014: Photos taken from the Rolex novelties

 

The most surprising watch is this one. It´s at first sight a nice Rolex Oyster Perpetual Datejust Pearlmaster 34. But what is really interesting that this is on of the four watches presented where the new Rolex Syloxi hairspring in silicon with a patented geometry debuts. That’s a real sensation and a surprise that Rolex finally also comes out with a silicon hairspring and it debuts in a ladies watch. I will have more about the technology online later today.

 

Rolex Oyster Perpetual Datejust Pearlmaster 34
Rolex Oyster Perpetual Datejust Pearlmaster 34
Rolex Oyster Perpetual Datejust Pearlmaster 34
Rolex Oyster Perpetual Datejust Pearlmaster 34
Rolex Oyster Perpetual Datejust Pearlmaster 34
Rolex Oyster Perpetual Datejust Pearlmaster 34

 

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10 Comments

  • Well, another ground shaking, revolutionary release from rolex! Viewing any new release from Rolex is always as boring and mundane as the last ( save the new Cellini offering- wonderful)… When you sell a million watches a year and wow the crowd with a new colored bezel that is considered big news, you must be doing something right- marketing ; that’s what Rolex does best!
    Let’s face it, Rolex is a decent, rugged watch that sells for many, many thousands of dollars more than it should. The Rolex desk diver man is proud to announce that he too is a sheep that lacks the imagination to explore the unlimited choices that the industry offers. With all the money and industrial prowess that Rolex has, why oh why can they not give us something truly worthy of
    a headline – As we now have a new CEO who is a graduate of the school of “Biver”, please give us something to get excited about. And I do not mean a pink and orange bezel. – ciao

  • As usual from Rolex: subtle but well thought out updates. This is what keeps the brand identity classic. If the SD4000 is thinner and more wearable than the DeepSea, then I want one! The GMT Master is very good too. Bravo!!

  • Nice! I particularly like the GMT Master 2. Rolex at its best. A classic reborn in modern materials. I would also like to see an affordable sky-dweller!

  • in my opinion, in general these updates are really weak compared to what Omega launched.
    Also, they missed the opportunity to launch a more affordable stainless version of the Sky Dweller.

  • Alex,any word about the size, available metals and the price for new Cellini Collection?
    I do think all three look just spectacular!

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