Baselworld 2016: Interview with Aldo Magada, CEO Zenith

I hate to write this, but Zenith still is underestimated and not yet recognised for its full potential. But things will change now…

 

I talked to Aldo Magada, the CEO of Zenith, and by listening to my conversation you will be able to discover some pretty interesting things concerning the future of this watchmaking pearl …

 

Aldo Magada, CEO Zenith
Aldo Magada, CEO Zenith

 

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And this is one of the watches Aldo was talking about in the interview…

Its the new 45 mm Zenith Heritage Pilot Cafe Racer that will be sold for 7400 CHF

 

Zenith Heritage Pilot Cafe Racer
Zenith Heritage Pilot Cafe Racer

 

Zenith Heritage Pilot Cafe Racer
Zenith Heritage Pilot Cafe Racer

 

Zenith Heritage Pilot Cafe Racer
Zenith Heritage Pilot Cafe Racer

 

Sorry guys, but I cannot show you pictures of the new 43 mm Zenith Heritage Chronometro Tipo CP2 yet, since the watch is still under embargo. But please go to my Instagram account and seek the post I did about the original model from the 1960s a couple of weeks ago. Once found you will exactly know how the new one will look like … It is  areal 1:1 replica …

 

 

 

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6 Comments

  • I’m unable to find the Tipo CP2 on your Instagram. Any chance you put it up on your website or repost on Instagram? Thank you.

  • Watches are more and more boring, too big … nothing was done for the 150th anniversary… Zenith has a huge potential and … nothing is done … these huge “pilots” really sale? Not even a true diver in the lineup …
    Damn I own 2 Zeniths (ultra thin and new vintage 1965)…. Zenith is getting worse and worse …

  • This Swiss young lady looks absolutely stunning with vintage clothes and hat, I believe she get lot of attention in Basel.

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