Baselworld 2016: Interview with Guido Benedini, CEO Alpina

Guido Benedini, CEO Alpina

Alpina, the sister brand of Frederique Constant, is a brand that is still very much underestimated. Let me introduce you its CEO …


Guido Benedini, after successfully working in various companies and positions in the Swatch Group, has taken over Alpina. The 1883 founded brand has an impressive history and was a pioneer in the watch making history. Today it stands for good design and quality and affordable prices.


I talked with Guido about the past and the future of Alpina and as you will hear we had fun …


Guido Benedini, CEO Alpina
Guido Benedini, CEO Alpina


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This by the way is the watch Guido mentions in the interview…


Alpina Seastrong Diver Heritage
Alpina Seastrong Diver Heritage





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  • This lady is making good quality jewelry for men without any money, knows how to get attention and the cash.

  • That diver is a beauty. It’s in a class similar to the Longines Legend Diver IMO. Very well done, but if I had a criticism it would be the placement of the date window. Looks like they wanted to line it up the the crown, but because of that it’s kind of in no man’s land at 3:40. I normally like my watches to have date windows, but I might have left it off this model. A little odd, but I can live with it I suppose. Another great interview.

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