Breaking News: Corum sold to China Haidian Group

As forcasted in my rumours, CORUM was sold to a new Chinese owner!

More about the deal coming soon…

April 23, 2013 -Montres Corum announces the acquisition of its shareholding by China Haidian Holdings Limited.

As a result of this agreement, China Haidian becomes the sole owner of the watch company, based in La Chaux-de-Fonds.

This strategic agreement fulfills the long term vision of both partners for the continued development and growth of the Corum brand.

It will allow China Haidian to anchor its position in the Swiss Haute Horlogerie by reinforcing its other activitiesand open for Corum new prospects for development and strengthen the positioning of its brand worldwide.

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5 replies on “Breaking News: Corum sold to China Haidian Group”
  1. says: Joe

    Will never ever buy a Corum now… There is no national loyalty or dignity in business these days..Gone are the days of company pride.

    Im sure the brand will lose a lot of value and respect cause of this..

  2. says: Eduardo (Mexico )

    Hi Alex
    Do you think Corum watches prices could drop in the near future as a result of the acquisition?
    I am planning to buy a couple of pieces and I would like to wait for the perfect timing.


  3. says: Stefano Mercer

    I think I am going to be sick!
    The same group who killed Eterna is now in charge of Corum?!! Just when you thought things could not get any worse.

  4. says: Alex

    Oh no not another one! Won’t be able to look at Corum the same way anymore, same goes for Eterna.

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