Breitling and outerknown: A new superocean and the launch of the innovative outerknown econyl yarm nato strap collection
Breitling announces two launches in partnership with Outerknown, the sustainable apparel brand co-founded by surfing legend and Breitling Surfers Squad member Kelly Slater. In addition to the new Superocean Outerknown watch, Breitling introduces the first Outerknown ECONYL® yarn NATO strap collection. The 18 eco logically responsible straps, which will dress up any Breitling watch, are crafted from ECONYL® yarn, a material created from regenerated nylon waste, one source of which is fishing nets from the world’s oceans.
Breitling has been known for its outstanding dive watches since 1957, when it introduced the original SuperOcean. The brand continues to produce superb underwater performers, but in recent years, it has also underscored its commitment to clean oceans and beaches through its partnerships with Outerknown and the sustainable apparel manufacturer’s co-founder Kelly Slater, who is described as the world’s greatest surfer.
Like Breitling, Outerknown works with the NGO Ocean Conservancy to raise awareness of the problem of marine waste. In 2018, Breitling celebrated the partnerships with its Superocean Heritage Chrono graph 44 Outerknown. The brand is excited about offering a new watch inspired by the commitment it shares with Kelly Slater and Outerknown to help clean the world’s oceans and beaches.