Cartier – Clé de Cartier – SIHH 2015

Cartier Clé de Cartier

The Clé de Cartier was launched as a unisex-watch at the SIHH 2015 last week in Geneva. ‘Clé’ in french means key. Three diameters – 40, 35 and 31 mm – are available. Have a look an tell me what you think.

 

The French jeweler Cartier has a rich history of creating innovative crowns. The new Clé de Cartier firmly upholds that heritage.

From left to right: Santos, Tank, Ballon Blue and the new Clé de Cartier
From left to right: Santos, Tank, Ballon Blue and the new Clé de Cartier

 

This time, it is not only one of the watch’s most distinctive features, but also the inspiration for its name. ‘Clé’ in french means key, and the crown’s resemblance to one is unmistakable.

Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier

 

Its sizeable dimensions make the crown remarkably easy to handle. But, functionality is not its sole asset. It is also an exquisite object in its own right. Elongated and pure, it is adorned with a sapphire that is not set in a classical manner. Instead, it is ingeniously inserted to remain flush with the metal surrounding it. Cartier seem to have re-inventing the crown…

 

The Clé de Cartier is available in three diameters – 40, 35 and 31 mm …

Left two 40 mm Clé de Cartier, then the 35 mm and then the 31 mm version
Left two 40 mm Clé de Cartier, then the 31 mm version and then two 35 mm version.

 

These are product shots I took at the SIHH 2015 in Geneva last week…

Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier
Cartier Clé de Cartier

 

All models are powered by a new Cartier in-house automatic calibre. The Cartier calibre 1847 MC has a diameter of 25,6 mm and a power reserve of 42 hours.

As mentioned above, Cartier launched the Clé de Cartier as a unisex watch. What do you think? As a man would you like to wear a Clé?

 

 

 

 

 

 

 

 

 

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10 replies on “Cartier – Clé de Cartier – SIHH 2015”
  1. says: Guy

    I have several parts watches from the seventies with cases shaped like the 40 mm watches. Their collection is not appealing to me.
    Let’s move on Alexander.

  2. says: Steve

    I would wear one, albeit without any diamonds.

    However, the crown, especially if it is a winding crown, looks awkward.

  3. says: DMJ

    For me it is a true unissex watch. I dont love it, but I love the crown and the bracelet, not very common for a Cartier.

  4. says: Marc

    Would have be good to see a 42mm size as a real men’s watch.

    This may have allowed some small but significant additions to the case.

  5. says: Nick Parker

    Breathtakingly beautiful – which is of course always in the eye of the beholder. A natural progression from the Ballon Bleu. Such a simple change but how equally enormous in changing the overall impression of the watch. A little more mainstream and one which can be seen in the board room. BB was just a little too far but this is stupendous AND unisex. How very PC.

  6. says: Pawel

    I have a rather negative opinion of the new collection. The changes made to the crown are the same as the ones made to Ballon Bleu, at that was only 8 years ago. Product philosophy aside, this looks like making a new collection just for the sake of it being new. Compare Vacheron’s new collection to this one – radical new case, new dial layout and brand codes. Also, the amount of publicity during SIHH clearly shows who made the right call – Vacheron was all over the news, while people are starting to report on Cartier only this week. Blunder of the part of marketing department.

    If the ultimate goal is to equip all watches with manufacture-made movements a new collection is not necessary.

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