In Basel the exhibitors are very busy building up their booths for Baselworld 2013. Everything is new, hundreds of millions of Swiss Francs have been invested. Step in and see what I have seen exclusively today.
The MCH Group has invested almost 500 million Swiss Francs to renew the Hall 1 under the guidance of Swiss architecture firm Herzog & De Meuron. Huge efforts have been made to build the new 420-meter-long building with three floors in more or less only one year. Last year Baselworld 2012 was very early and this year the “World Watch and Jewellery Show” starts very, very late. This was due to gain the maximum possible time to accomplish the construction works for the new Hall 1.
Hall 1 will have 141.000 square meters. So everything got bigger than ever before. The brands used the space to enlarge their booths and so many of them had to build new ones. The MCH Group and Baselworld management estimate that the brands together will have invested another 500 million Swiss Francs for their new booths and infrastructure.
So you can imagine how curious everyone is to see the new Hall 1 for Baselworld 2013 and to discover the new booths of the famous watch and jewelry brands.
Today I got access and I am one of the very first journalists to see the new Hall 1 from inside and to discover the new booths. My pictures are definitely a watch-insider.com exclusive, you will find them nowhere else.
Guys please take enough time and please enjoy my exclusive tour!
For a better understanding of the shown locations I do recommend you to have a brief look at the floor plans I posted some days ago … Please click HERE
To enlarge my huge pictures please click on them once and then again …