Jaeger-LeCoultre pieces customized by Sir Jonathan Ive and Marc Newson got under the hammer at (RED) AUCTION on November 23rd.

JAEGER-LECOULTRE "MEMOVOX TRIBUTE TO DEEP SEA

Two of the world’s foremost design pioneers, Sir Jonathan Ive, KBE, and Marc Newson, CBE, have collaborated with musician and philanthropist Bono to organize a (RED) Auction celebrating the very best of design and innovation.

The proceeds of 12.883.000.- USD from the 23 November 2013 sale at Sotheby’s New York will benefit The Global Fund to fight AIDS, Tuberculosis and Malaria.

The auction featured icons of design selected by Jony and Marc and works that were personally customized by the pair, including a custom Jaeger-LeCoultre Atmos 561 clock with unique red accents created for the (RED) Auction, and a Jaeger-LeCoultre Memovox Tribute to Deep Sea watch which had been customized with a unique red dial and the (RED) logo engraved on the back of the watch.

These are the results for the two Jaeger-LeCoultre pieces:

JAEGER-LECOULTRE “MEMOVOX TRIBUTE TO DEEP SEA” watch

Estimate: 10,000 — 15,000

!Now please get this! WOW!

The lot was sold for 365.000.- USD  (= Hammer Price with Buyer’s Premium)

JAEGER-LECOULTRE “ATMOS 561 BY MARC NEWSON” clock

Estimate 20,000 — 30,000

!Now please get this! WOW!

The lot was sold for 425.000.- USD (= Hammer Price with Buyer’s Premium)

Jony and Marc’s (RED) Auction generated proceeds of 12.883.000.- USD

For more information please click HERE

 

JAEGER-LECOULTRE "MEMOVOX TRIBUTE TO DEEP SEA
JAEGER-LECOULTRE
MEMOVOX TRIBUTE TO DEEP SEA
JAEGER-LECOULTRE "ATMOS 561 BY MARC NEWSON"
JAEGER-LECOULTRE
ATMOS 561 BY MARC NEWSON

 

 

 

 

More from Alexander Linz

Ladies choice! Different occasions, different timepieces. My significant other recommends.

Michaela is a tough business woman, she runs her own company and she...
Read More

2 Comments

  • I know this is wishful thinking on my part… But I’d love it if Jaeger produced the above Memovox (or other models) in different dial colors. Nice looking piece.

    • Amir, you have done the first good thing to communicate your wish. I know that some of the decision makers of JLC follow my blog and also read your comments… Well done!

Comments are closed.