According to insider information I just got confirmed from my dear friend and colleague Gisbert Brunner, Jean-Frédéric Dufour is being appointed the new CEO of Rolex.
WOW what a huge step in the career of my friend Jean-Fred! Amazing!! Mind-blowing!!! Congratulations!!!!
As soon I have more information for you available I will post it here on the blog.
Here is another confirmation ….
As a Rolex owner, I’m only happy with this appointment. I’ll be watching closely to see what Dufour can do with Rolex. My hopes are high!
I think a great move for both and I do sincerely hope that innovation and acessibility will find its way to Rolex
Wow smart move from Rolex. Think they look for a long time solution here. If I am not mistaken he will be only the fifth CEO at the helm of Rolex. Do you have already insight info who is going to replace him at Zenith??
Alexander, I have done some research and I want to tell you that you were among the very very first to provide this information on the web. Cool! When I first read the news this afternoon I could hardly believe it. Now as it is official, let me ask you: Will/can/may Dufour change Rolex? What do you think? Dufour is such a humble and nice guy, will he stay as he is or does he now have to play the role of an inaccessible and unfriendly Rolex boss?
OMG! If I only knew… No idea Jeirci, no idea. I sincerely hope JF will stay the same JF I knew the many last years…
Jeirci puts into words what came to my mind when I read this. I have an image of Rolex and I have an image of Jean-Frédéric Dufour. These two images do not match. One of them will change. On the one hand this is a threat. On the other hand it is a great chance. I am curious about the continuation of this story.