Jean-Frédéric Dufour, former CEO of Zenith, is being appointed the new CEO of Rolex (16:37 Updated with another confirmation)

Jean-Frédéric Dufour, CEO Zenith, future CEO Rolex

According to insider information I just got confirmed from my dear friend and colleague Gisbert Brunner, Jean-Frédéric Dufour is being appointed the new CEO of Rolex.


WOW what a huge step in the career of my friend Jean-Fred! Amazing!! Mind-blowing!!! Congratulations!!!!

As soon I have more information for you available I will post it here on the blog.


Jean-Fred Dufour CEO Zenith
Jean-Fred Dufour former CEO Zenith, now CEO of Rolex


Here is another confirmation ….


Bildschirmfoto 2014-04-14 um 16.46.22















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6 replies on “Jean-Frédéric Dufour, former CEO of Zenith, is being appointed the new CEO of Rolex (16:37 Updated with another confirmation)”
  1. says: Amir

    As a Rolex owner, I’m only happy with this appointment. I’ll be watching closely to see what Dufour can do with Rolex. My hopes are high!

  2. says: Alexander Herzog

    I think a great move for both and I do sincerely hope that innovation and acessibility will find its way to Rolex

  3. says: Thomas

    Wow smart move from Rolex. Think they look for a long time solution here. If I am not mistaken he will be only the fifth CEO at the helm of Rolex. Do you have already insight info who is going to replace him at Zenith??

  4. says: Jeirci

    Alexander, I have done some research and I want to tell you that you were among the very very first to provide this information on the web. Cool! When I first read the news this afternoon I could hardly believe it. Now as it is official, let me ask you: Will/can/may Dufour change Rolex? What do you think? Dufour is such a humble and nice guy, will he stay as he is or does he now have to play the role of an inaccessible and unfriendly Rolex boss?

    1. says: Andreas

      Jeirci puts into words what came to my mind when I read this. I have an image of Rolex and I have an image of Jean-Frédéric Dufour. These two images do not match. One of them will change. On the one hand this is a threat. On the other hand it is a great chance. I am curious about the continuation of this story.

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