Live from Watches&Wonders 2014 in Hong Kong: Interview with Christian Knoop, the IWC Schaffhausen Creative Director

IWC Creative Director embedded in-between two beauties showing the new IWC Portofino ladies´watches

If you have asked yourself why the so masculine brand IWC is now making real efforts to conquer the ladies` wrist, Christian Knoop will will give you the answers. Click on “read more” to listen to our conversation taped today …

 

IWC made quite a paradigm shift! Even when we respect that IWC in the past also produced ladies´watches for many, me included, this is something I did not expect.

Believe me it was interesting to talk to the man who designed the new IWC Portofino Midsize timepieces…

 

[soundcloud url=”https://api.soundcloud.com/tracks/170040598?secret_token=s-dTAcY” params=”color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false” width=”100%” height=”166″ iframe=”true” /]

 

 

IWC Creative Director embedded in-between two beauties showing the new IWC Portofino ladies´watches
IWC Creative Director Christian Knoop embedded in-between two beauties showing the new IWC Portofino ladies´watches at Watches&Wonders 2014

 

 

 

 

 

 

More from Alexander Linz

#SIHH 2017: Interview with Wilhelm Schmid, CEO of A. Lange & Söhne

Wilhelm was in a very good mood this morning! Which he is...
Read More