Live from Watches&Wonders 2014 in Hong Kong: Interview with Christian Knoop, the IWC Schaffhausen Creative Director

IWC Creative Director embedded in-between two beauties showing the new IWC Portofino ladies´watches

If you have asked yourself why the so masculine brand IWC is now making real efforts to conquer the ladies` wrist, Christian Knoop will will give you the answers. Click on “read more” to listen to our conversation taped today …

 

IWC made quite a paradigm shift! Even when we respect that IWC in the past also produced ladies´watches for many, me included, this is something I did not expect.

Believe me it was interesting to talk to the man who designed the new IWC Portofino Midsize timepieces…

 

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IWC Creative Director embedded in-between two beauties showing the new IWC Portofino ladies´watches
IWC Creative Director Christian Knoop embedded in-between two beauties showing the new IWC Portofino ladies´watches at Watches&Wonders 2014

 

 

 

 

 

 

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