MIDO WATCH DESIGN CONTEST. Mido is looking for you! Become a juror and decide which timepiece will be presented during Baselworld 2016 (17. – 24. March)

Mido has launched a competition in-between three well-known Swiss watch designers. Vote for your personal favorite and win either the new watch or a trip to London for two. Click on “read more” to get the story…


The new Mido watch will be directly inspired by Big Ben in London. So that´s the theme the three designers, Eric Giroud, Sebastien Perret and Lorenzo Vallore, will have to deal with and reflect on.

Already Mido’s All Dial collection, presented during Baselworld 2015, was inspired by the Colosseum in Rome


Inspired by the Coloseum in Rome... the Mido All Dial Special Edition
Inspired by the Coloseum in Rome… the Mido All Dial Special Edition



… and the Great Wall range by the Great Wall of China. But these watches were designed internally from the Mido design team.

Now the entire design process is public. From this Thursday on you will be able to discover the three projects and vote for your favorite.


Please click   >>> HERE <<<  to get to the specially created Mido micro site.


As just mentioned, the general public will be invited to judge the results and will also have the opportunity to vote from 30 July 2015.


Now let me present you the three designers chosen by Mido:


Eric Giroud …


Sebastien Perret …


Lorenzo Vallore …



Who is Mido?

Click  >>> HERE <<<  to listen to my interview with Mido CEO Franz Linder I taped during Baselworld 2015

Mido, was founded in Switzerland in 1918 by Georges Schaeren. Mido today is based in the city of Le Locle, in the heart of the Swiss Jura Mountains. Mido is part of the Swatch Group.

The name Mido comes from the Spanish “Yo mido”, meaning “I measure”.

Today Mido’s philosophy combines aesthetics, authenticity and functionality. The refined, understated designs of Mido timepieces endow them with a resolutely timeless quality. Beyond fashion and passing trends, Mido watches are thus distinguished by their durability. Mido today shares these essential values with iconic and historic architectural glories. Mido watches are available from 2,500 official retailers in 50 countries for absolutely competitive prices. Mido yet is another Swatch group brand offering you great value for little money …


This 3:02 video shows you how the ETA Calibre 80 for Mido is manufactured in Switzerland. The Calibre 80 is entirely manufactured and assembled in Switzerland, so 100 % Swiss made!





>>> On page 2 I invite you to discover some of the Baselworld 2015 novelties of Mido and the prices of the watches in Euro >>>



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1 Comment

  • These Mido watches really look fantastic, yet do not cost an arm and a leg. I liked the looks of Mido Commander Chrono Caliber 60 and Mido All Dial Special Edition especially.

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