Mido Watch Design Contest: Sébastien Perret wins the contest.

The new Mido timepiece inspired by Big Ben

I have been announcing the Mido Watch Design Contest here and I asked you to vote. I hope you did it and that your candidate and his watch won … Click on “read more” to see the winner and his watch …

 

Do you remember me announcing the Mido Watch Design Contest? I hope you do! If not please click >>> HERE <<<

Just a short reminder: Mido officially launched its Watch Design Contest on 20 March 2015 during Baselworld. Three designers were invited by the brand to create a new limited-edition timepiece inspired by London’s famous four-sided clock tower. In late April, the names of the three chosen candidates – Swiss architect and designer Eric Giroud, Italian founder and artistic director of Ultravision Design Studio Lorenzo Vallone, and Sébastien Perret – were published on the MIDO website. The three proposals were presented on 30th July and the general public were invited to vote for their favourite model on the contest website until 30th September.

To tackle the challenge, Sébastien Perret started by closely observing London’s famous monument, then taking a step back. The founder of design agency Etude de Style (based in Neuchâtel, Switzerland) was primarily struck by the imposing, monolithic and slender silhouette of the Westminster clock tower.

 

MIDO WATCH DESIGN CONTEST
MIDO WATCH DESIGN CONTEST

 

MIDO WATCH DESIGN CONTEST
MIDO WATCH DESIGN CONTEST

 

MIDO WATCH DESIGN CONTEST
MIDO WATCH DESIGN CONTEST

 

As you draw closer, an infinite array of details reveal themselves in successive stages. Full and fine features, the shadows of orifices, and the light of the clock face are laid bare in a circular vision of time contained within a square. The watch designed by Sébastien Perret is every bit as magnificent as London’s clock tower. The designer streamlined the neo-Gothic style of the monument, managing to square the circle by revealing the former within the latter. This was the challenge he set himself in order to stay true to Mido’s identity.

 

Sébastien Perret
Sébastien Perret

 

And this is the watch that won: The new Mido timepiece inspired by Big Ben will be released in the second quarter of 2016 as a limited edition of 500 pieces.

 

The new Mido timepiece inspired by Big Ben
The new Mido timepiece inspired by Big Ben

 

The new Mido timepiece inspired by Big Ben
The new Mido timepiece inspired by Big Ben

 

The new Mido timepiece inspired by Big Ben
The new Mido timepiece inspired by Big Ben

 

The public vote was a resounding success, attracting fans of the brand as well as watchmaking and architecture enthusiasts from around the world. In total, almost 100,000 people from nearly 100 countries helped choose the winner.

The Mido Watch Design Contest’s panel of judges was made up of Esa Mohamed, President of the International Union of Architects, Franz Linder, President of Mido, and, of course, the general public.

 

The new Mido timepiece inspired by Big Ben
The new Mido timepiece inspired by Big Ben

 

 

Guys did you vote? Was this your favorite watch? Let me know what you think and did!

 

 

 

 

 

 

 

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2 Comments

  • I like it. It is a departure from the norm and very elegant. I particularly respect the way he blended the case into the band. He solved several tough design problems.

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