For the first time an Omega is marketed and sold exclusively online. It will be showcased on the brands Instagram account. Discover the watch and the story behind …
Omega goes digital!
Today is a “Speedy Tuesday”!
Since noon there are 2.012 Omega Speedmaster “Speedy Tuesday” to reserve and, subject to availability, you can even specify the Limited Edition number you want.
I give the word to Omega President & CEO Raynald Aeschlimann:
“As expected from a watchmaker always willing to push at the boundaries, I am excited by this new challenge. I do encourage followers of our Omega account on Instagram to look out for the watch from today and be quick with their reservation if they hope to own one of these Limited Edition pieces. Watches can also be reserved by visiting our website www.omegawatches.com/SpeedyTuesday .”
Once chosen, your Speedmaster will be delivered to you in the summer of 2017. Before this Omega will contact you and set up the details for delivery. The chronograph will be sold for 5800 CHF including 8 % VAT.
Curious? Click here www.omegawatches.com/SpeedyTuesday (The link will open in a new tab.)
The Speedmaster “Speedy Tuesday” Limited Edition has been produced five years after the creation of the hashtag #SpeedyTuesday by my friend and Fratello Watches founder Robert-Jan Broer.
The online community of #SpeedyTuesday fans has been steadily growing around the world since with thousands of Speedmaster pictures and comments being shared every month.
Let me quote Omega President & CEO Raynald Aeschlimann again:
“Alexander, it is in tribute to these chronograph devotees, we are proud to introduce the new model that blends some of the Speedmaster’s most popular design features. The design is inspired by Omega´s Speedmaster ‘Alaska Project III’ model, created for NASA in 1978.”
“At the time, NASA insisted that the watch had to be both anti-reflective and easy-to-read, or in other words – suitable for use in space. Our Speedy Tuesday has stayed true to these qualities with a brushed matte-finish stainless steel case and large radial numerals on the subdials. But the return of the radial subdials is just one of the vintage touches on the watch: The use of the ‘Reverse Panda’ dial is also influenced from the past. First used by Omega in 1966, the white opaline-silvery subdials are set against a black dial, encircled with a bezel ring and tachymeter scale in matte black aluminium. There is a rare appearance of the vintage Omega-logo and all markings and radial subdials have been coated with bright luminescent ink.”
The Omega Speedmaster “Speedy Tuesday” Limited Edition
The Omega Speedmaster “Speedy Tuesday” is presented either on a vintage-cut brown leather strap as shown above or on a NATO-strap.
The image below demonstrates that all markings and radial subdials of the Speedmaster “Speedy Tuesday” have been coated with bright luminescent ink.
The spare NATO strap with #SpeedyTuesday engraved on the strap’s loop. The strap-changing tool.
The 42 mm Speedmaster “Speedy Tuesday” is waterproof up to 50 meters and powered by the hand-wound Omega Calibre 1861. That´s virtually the same movement that powered the timepieces NASA’s astronauts wore on the moon.
Today the Calibre 1861 is built with a high-grade rhodium-plated finish. With this execution it represents an important step in the Speedmaster evolution.