@Piaget @Vacheron1755 – Ms Chabi Nouri will be the new CEO of Piaget and Mr Louis Ferla will be the new CEO of Vacheron Constantin

Today Ms Chabi Nouri was officially announced to be the next CEO of Piaget.
Today Ms Chabi Nouri was officially announced to be the next CEO of Piaget.

What you already know since the SIHH and what I again announced two days ago now is official …


Ms Chabi Nouri is currently Managing Director for Marketing & Sales at Piaget, having joined in 2014. She will become CEO of Piaget on 1 April 2017. Prior to joining Piaget, Ms Chabi Nouri spent 6 years at British American Tobacco as Worldwide Director for the brand Vogue and more recently as Marketing and Sales Director for Switzerland and Austria. She had previously worked for 10 years at Cartier, of which eight at headquarters as Jewellery and High Jewellery Group Manager, International Retail Manager and Merchandising Manager. Ms Chabi Nouri has already had a strong impact, in particular in redeveloping successfully our jewelry business and repositioning the brand. While capitalising on its history and unique heritage; as well as leveraging its development strategy across the world and launch a new managerial dynamic.  She brings a unique perspective to the Maison Piaget thanks to her overall vision that is both strategic and operational. Ms Chabi Nouri is characterised by her passion for the profession, her rare energy, the desire to share an exceptional adventure with her teams and Piaget Society consisting of the clients, ambassadors, friends of the Maison, artists and celebrities who enjoy congregating in a warm, elegant atmosphere to celebrate creative daring.


Today Ms Chabi Nouri was officially announced to be the next CEO of Piaget.
Today Ms Chabi Nouri was officially announced to be the next CEO of Piaget.



Mr Louis Ferla is a Frenchman with a Swiss wife and two children, Louis Ferla has spent 17 years in Asia, mainly China, Hong Kong and Taiwan, as well as four years in the Middle East. He will become CEO of Vacheron Constantin on 1 April 2017. He began his career in the Richemont group in 2001, where he successively served Alfred Dunhill as Area Sales Manager in Hong Kong and General Manager in Taiwan. In 2006, he was appointed General Manager Taiwan for Cartier International, before taking charge of the Middle East region and India as Regional Director, and becoming CEO for China. In 2015, he served as International Business & Client Development Director of Cartier International, before joining Vacheron Constantin. Louis Ferla is a graduate of the École supérieure de commerce et development 3A in Lyon, and of the National Taiwan University in Taipei.


Louis Ferla SalesMarketing Director Vacheron Constantin
Today Mr Louis Ferla was officially announced to be the next CEO of Vacheron Constantin





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