Please listen to my exclusive interview with Matthias Breschan, the CEO of Rado

I just talked to Matthias while Serana Williams and Na Li are playing here on the court. Matthias presented me the new tennis watches and he gave me an outlook of what Rado will show at Baselworld.

It’s always a pleasure to talk to a CEO, but in case of Matthias it is a special pleasure since he is Austrian as I am. He is one of the big players in the Swatch Group and doing a very good job with Rado. He made the brand accessible for a broader public and in the same time he is pushing on the core values of Rado. Yo all know that Rado is the industry leader when it comes to durability due to extreme hard surfaces. Ceramics used in different manners and meanwhile even coloured in almost every way are the real USPs of Rado. With the more sporty and easier accessible styles of his HyperChrome Collection Matthias is concurring more and more new clients.

Listen to Matthias and do not miss the end of our interview where the Rado CEO makes some announcements about what he is going to present in Basel at the Baselworld 2013 …


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