With a pop-up store in the Main Atrium of the Paragon Shopping Mall The Hour Glass presents the genesis of contemporary horological culture.

Super Machines & Horological Heroes The genesis of contemporary horological culture

If you are in Singapore during 18 – 30 September 2013 don´t miss this particular presentation. Click here to get all the information you need about Super Machines & Horological Heroes

The Hour Glass unveils its first pop-up store and presents Super Machines & Horological Heroes The genesis of contemporary horological culture.

21 Novelties, 7 exclusives for The Hour Glass, and 4 live technical artistry showcases will for sure delight you…

The Hour Glass will unveil another groundbreaking project in the form of a pop-up store situated at the heart of Orchard Road at leading shopping center, Paragon from 18th to 30th September.  Themed “Super Machines and Horological Heroes”, this pop-up will stage some of the most iconic and avant-garde timepieces, paying homage to a collective of individuals who revolutionized watchmaking and watch design at the turn of the millennium.

Coinciding with the Singapore Formula One Grand Prix Race weekend, “Super Machines and Horological Heroes will offer a unique cultural experience to both locals and out-of-town guests during the 13-day showcase at the Main Atrium of Paragon shopping center.

Ms. Wong Mei Ling, the Managing Director of The Hour Glass Singapore told me:

“The Hour Glass is delighted to present its first global pop-up store.  Our desire is to celebrate the best in contemporary horology and watchmaking of the past decade.  And to do so by creating a unique temporal platform where The Hour Glass will both curate and unveil a series of exceptional avant-garde horological machines, many of which have been exclusively created for The Hour Glass. ‘Super Machines and Horological Heroes’ seeks to play out the virtuosity of visionary watchmakers and profiling their technically innovative masterpieces. Since the dawn of the new millennium heralding the birth of contemporary watchmaking: a period where visionaries sought to define a new path for horology with a respect for patrimony whilst shaking design conventions of what is considered high watchmaking.”

There will be an inauguration of 21 inimitable timepieces of which 7 limited-editions are exclusively available through The Hour Glass.

These exclusives editions are:

Ferrari Big Bang by Hublot,

Experiment ZR012 by C3H5N3O9 (an exclusive collaboration between two creative houses – MB&F and Urwerk)

Bugatti Super Sport by Parmigiani Fleurier

Freak by Ulysse Nardin

Imperial Fountain by De Bethune

Poison Dart Frog by MB&F

Galet Micro-Rotor by Laurent Ferrier

Super Machines & Horological Heroes
Super Machines & Horological Heroes
Super Machines & Horological Heroes
Super Machines & Horological Heroes

 

 

Duration: 18 – 30 September 2013

Venue: Main Atrium, Paragon Shopping Mall, 290 Orchard Road, Singapore

Time: 10am to 9pm daily

Partners: De Bethune, H Moser & Cie, Hublot, MB&F, Parmigiani Fleurier, Romain Jerome, Ulysse Nardin, Urwerk

 

Super Machines & Horological Heroes The genesis of contemporary horological culture
Super Machines & Horological Heroes The genesis of contemporary horological culture

 

About The Hour Glass

Established in 1979, The Hour Glass is one of Asia’s premier luxury retail groups. As a purveyor of luxury products, The Hour Glass has been at the forefront of luxury retail development creating new frontiers that provide a differentiated store experience and offering. A specialist luxury watch retailer, The Hour Glass represents a stable of over 50 brands across 27 boutiques in ten cities throughout Asia Pacific. The Hour Glass prides itself as the watch world’s leading cultural retail enterprise, pioneering the development, promotion and appreciation of contemporary horological culture.

 

 

 

 

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4 Comments

  • what’s the hack with that Moser watch there????
    I don’t understand!
    Some of them are new direction pioneers and some are dead ends like the Neanderthalian man!

  • Several of them might be technological marvels, yet at the same time they do not look appealing at all…

    • Technically advanced but ugly. Most(5)watches are totally unwearable. Moser looks the best and if it is their perpetual calendar model (I can not tell by on the picture)it is a technological masterpiece. There are a few modern and technologically advanced watch models around – they have chosen just about the least appealing. I do not see on the poster the Galet Micro Rotor by Laurent Ferrier – that is one stunning watch.

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