Let´s not look back what happened during the era of Eterna with Porsche Design timepieces, let´s look forward. The brands real heritage is the base for the restart.
Professor Ferdinand Alexander Porsche, who made design history with the Porsche 911 in 1963, founded the brand Porsche Design.
In 1972 F. A. Porsche developed his first item for Porsche Design: the legendary Chronograph I.
This was the world‘s first pure matt black watch!
F. A. Porsche said: “Black is the only colour that does not divert from the form.”
If we look around today and we see how many black watches are on the market, F. A. Porsche´s watch was a milestone in the history of the watch industry.
Eight year later F.A. Porsche surprises watch experts again with another unusual idea: a watch made entirely of titanium.
F.A. Porsche said: “Design is always connected to technology.”
As we all know this first titanium watch was realized together with IWC in Schaffhausen. And we have to admit that this was another milestone in the history of the watch industry.
Professor Ferdinand Alexander Porsche ….
Guys, do you also remember this legendary Porsche Design / IWC timepiece?
Now after Porsche Design successfully separated from Eterna (for more detailed information click HERE and HERE) the brand is staging the renaissance of its timepieces. Porsche Design goes back to its roots and the heritage of the brand and is taking over full responsibility for its timepieces category by founding a dedicated watch manufacturing company in Switzerland. Respecting to the motto of the founder F. A. Porsche: “If we wanted something, we had to make it ourselves.”
So what can we expect?
Porsche Design explained me: “The principles behind product design by F. A. Porsche – clean lines and uncompromising high quality – set the base for design objects since 1972, beyond changing fashions and trends. Today they are more relevant than ever before and are the basis for the first independently developed watch by Porsche Design, engineered to meet exactly the same standards that F. A. Porsche had set for his Chronograph I: perfect readability, technical perfection, high quality materials, pure design with clear focus on functionality. Matt black. Titan. Implemented with the technical possibilities of the new millennium and the ambition to meet the highest standards. To make a statement – just like in 1972.”
>>> On page 2 you see the very first two new Porsche Design timepieces >>>