I proudly announce the start of a series of seven HD-videos called The Man´s Guide to Haute Horlogerie produced together in cooperation with IWC Schaffhausen.

Let me seduce you! I want to show you the best of the best of what IWC is able to manufacture. These are fascinating insights about the complications made in Schaffhausen.

Today, with this HD-video I do start a series of seven HD-videos produced in cooperation with IWC in Schaffhausen.

Watchmakers, engineers, the R & D department, product managers, the museum curator and executives of the iconic Swiss watch manufacturer teamed up for this video production. They all together will now give you some real captivating insights …


Today´s episode number one is about the world of the tourbillon.


The next six episodes will then go online at www.watch-insider.com always at 17:00 CET:

Friday, 29.11. >> Episode two

Friday, 06.12. >> Episode three

Friday, 13.12. >> Episode four

Friday, 20.12. >> Episode five

Friday, 27.12. >> Episode six

Tuesday, 31.12. >> Episode seven (not on Friday due to New Year´s Eve :-))


Thank you IWC Schaffhausen!

I feel honored and I am very proud that we could realize these seven HD-videos together. Thanks’ to all of you that actively participated in the production of the seven episodes, including the very professional acting film crew. My personal & special thank goes to Marion Willam from IWC Schaffhausen, since she was responsible for the project from A to Z.

Marion you did a great job! Chapeau!

Marion you are the best! 🙂

Enough words now…


Please enjoy the first episode of The Man´s Guide to Haute Horlogerie, dedicated to the tourbillons produced in Schaffhausen by IWC.

Good to know: Once you started the HD-video you may enlarge it dramatically. Just move your pointer over the right upper corner to choose the screen size you wish …



I am looking forward to get your feedback! Please let me know if you liked the first episode …






14 replies on “I proudly announce the start of a series of seven HD-videos called The Man´s Guide to Haute Horlogerie produced together in cooperation with IWC Schaffhausen.”
  1. says: Steve Cseplo

    Dittos on all the positive comments. Wonderful job.

    I really like the first episode and will be looking forward to the remainder.

  2. says: -rgr-

    First: Good idea
    Second: Well done.
    And I know, what I`m talking about (film-producer in advertising-business since 25 years)
    A perfect offer to our International ” Watch”-Community – what a wonderful triple meaning

    1. says: Zimtstern

      This is a wonderful video and a brilliant idea. Alexander please keep up your good work! Zimtstern

  3. says: John

    A very enjoyable video… I very much appreciate the dial layout of the Portuguese Tourbillion shown at the end.

    Alex as always great job and thanks to the folks at IWC!

    PS why so serious in your intro SMILE… 🙂

  4. says: Alphonse

    Congratulations Mr. Linz!!!
    Thank you for bringing to us these great videos.
    Thanks to IWC too, for opening the door of their manufacture and let us see how beautiful and complicated it is to make one of their fabulous watches.

  5. says: Nathan

    Thanks Alex – now I really want a tourbillon, but no chance affording one any time soon….if ever. There is something mesmerising about them.

  6. says: Jay

    i really enjoyed that Alex. both the picture and sound quality were superb. many thanks and i look forward to seeing the next episode. well done!

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