Raymond Weil introduces the Nabucco Cello Tourbillon for 39.000 CHF. Not expensive for a tourbillon watch, but rather expensive for a Raymond Weil.

Raymond Weil Nabucco Cello Tourbillon

The brand always stood for inexpensive and well made watches: first quartz calibres dominated, later mechanical ETA and Sellita calibres followed…

 

Simone Bédat and Raymond Weil founded the brand in 1975, twenty years later the brand Raymond Weil ranked among the biggest Swiss watch manufacturers for affordable mid-range timepieces. Raymond Weil average prices were always low and the quantities sold very high. Lately the brand made clear efforts to move upmarket. The prices went up and the quantities sold went dramatically down. In lately published reports and according to my sources Raymond Weil made a turn over of 130 – 140 Million Swiss francs in 2014 and sold around 200.000 watches.

Now Raymond Weil introduces its new Nabucco Cello Tourbillon for 39.000 CHF (as mentioned in the title not expensive for a tourbillon, but rather for a Raymond Weil) and seems to want to continue to move upmarket, while there is a clear trend in 2015 of many Swiss watch manufacturers to go furthermore downmarket and to introduce affordable mechanical timepieces. Please check my blog and see some of them I recently put online …

 

My question to you is: What would you say, is this the good strategy?

 

Let me now present you the Raymond Weil Nabucco Cello Tourbillon

 

Raymond Weil Nabucco Cello Tourbillon
Raymond Weil Nabucco Cello Tourbillon

 

“My grandfather’s lifelong love of music combined with my own passion for the cello are the two elements that inspired us to design and develop the Nabucco Cello Tourbillon, which is intended as an expression of our brand’s imaginative approach to watch design,” says Raymond Weil CEO Elie Bernheim. “The Nabucco Cello Tourbillion reflects many of our brand’s core values, notably by being entirely inspired by music and by featuring a number of haute horlogerie finishes. The result is a timepiece that is utterly unique.”

The striking design features of the Nabucco Cello Tourbillon are the four tiny strings which are stretched taught across the dial of the watch between the 9 o’clock and 3 o’clock positions, combining with the f-hole shaped bridges to create the illusion of an instrument in miniature.

 

Raymond Weil Nabucco Cello Tourbillon
Raymond Weil Nabucco Cello Tourbillon

 

A 46 mm/15,25 mm steel and titanium case with carbon fibre elements houses the hand-wound tourbillon calibre apparently manufactured by industrial partner TEC-Ebauches in Vallorbe.

 

Raymond Weil Nabucco Cello Tourbillon
Raymond Weil Nabucco Cello Tourbillon

 

Elie Bernheim: “Each Nabucco Cello Tourbillon watch will be presented in a specially designed box that reflects the musical elements of the watch on a larger scale and echoes the quality and craftsmanship of a traditional, hand-made cello.”

 

Raymond Weil Nabucco Cello Tourbillon
Raymond Weil Nabucco Cello Tourbillon
Raymond Weil Nabucco Cello Tourbillon
Raymond Weil Nabucco Cello Tourbillon

 

 

 

 

 

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3 Comments

  • Why do brands present high end watches that are located clearly above their normal price range? They want to present their capabilty of doing so to support their reputation.

    Now there are other brands entering Raymond Weil’s territory. And now Raymond Weil rises the question: Do you really think the other brand’s products are better than ours just because they produced more expensive products in the past? They can do tourbillons? Well, here’s ours!

    I really like the design of this Nabucco Cello Tourbillon. I was looking at skeletonised tourbillon watches from different brands several times. But I am not going to pay far beyond a hundred thousand Euros for such a watch. 39,000 for this one makes me ponder.

    And: This brings a brand into my focus that I previously was not interested in at all.

    So, from my personal point of view this is a very good strategy! 😉

  • The movement is from TEC-Ebauches (like Manufacture Royale) and not from La Joux-Perret. This is what RW told me.

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