SIHH 2014 – The Audemars Piguet novelties

Audemars Piguet Royal Oak Offshore Chronograph 42 mm

White ceramic, a concept watch and an entire new 42mm Royal Oak Offshore dominate the novelties this year. Discover the entire collection with a video and a lot of photos.

Let me start with a video first…

 

And now please discover all the new Audemars Piguet watches:

 

Audemars Piguet Royal Oak Concept GMT Tourbillon 44 mm
Audemars Piguet Royal Oak Concept GMT Tourbillon 44 mm
Audemars Piguet Royal Oak Concept GMT Tourbillon 44 mm
Audemars Piguet Royal Oak Concept GMT Tourbillon 44 mm
Audemars Piguet Royal Oak Concept GMT Tourbillon 44 mm
Audemars Piguet Royal Oak Concept GMT Tourbillon 44 mm
Audemars Piguet Royal Oak Concept GMT Tourbillon 44 mm
Audemars Piguet Royal Oak Concept GMT Tourbillon 44 mm
Audemars Piguet Royal Oak Concept GMT Tourbillon 44 mm
Audemars Piguet Royal Oak Concept GMT Tourbillon 44 mm
Audemars Piguet Royal Oak Concept GMT Tourbillon 44 mm
Audemars Piguet Royal Oak Concept GMT Tourbillon 44 mm
Audemars Piguet Royal Oak Concept GMT Tourbillon 44 mm
Audemars Piguet Royal Oak Concept GMT Tourbillon 44 mm
Audemars Piguet Royal Oak Concept GMT Tourbillon 44 mm
Audemars Piguet Royal Oak Concept GMT Tourbillon 44 mm
Audemars Piguet Royal Oak Concept GMT Tourbillon 44 mm
Audemars Piguet Royal Oak Concept GMT Tourbillon 44 mm

 

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9 Comments

  • Interesting design progression, fairly well aligned with trends.
    Apologies if the question is naive, but why are the AP Oak’s SO much more expensive than other market equivalents?! What makes the manufacture so special?

  • awful looking watches. Amazing how to transform progressively one of the best ever design into total crap!

    • I totally disagree with you! AP has meanwhile proven over years that the ROO is a success. The new ones just look gorgeous and they will make their way. Commands for the new ones were huge. Tell me, do retailers buy watches they can´t sell?

  • Edwin, I totally agree. This is the most garish design AP could have produced. First, it is entirely a Linde Werdelin knock off. Second, the Royal Oak was the company’s savior (thank Gerald Genta). It was supposed to be the entrance of a sports watch that could still be worn with a suit. The fact that AP would even conceive of this idea just proves that it is not one of the trinity manufactures. That distinction belongs to Patek, Vacheron and JLC. Sorry AP, you knocked yourself out of the game with this one.

  • I do wish they would get off the Royal Oak Offshore “kick” and do something really different. But if it ain’t broke…. I assume they sell enough to remain viable.

    That being said, this is different and attractive inside that line.

  • I think AP is doing a good job to keep the interest in their Flagship, the Royal Oak. Sticking too much with the past is seen as dull, but progressing too much and loosing the roots is a threat also. From that perspective, AP is very balanced.

  • Arrrrgh, AP is the new Hublot II. What the hell are the guys in the AP marketing and design departement drinking and smoking?

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