SIHH 2016: Interview with Wilhelm Schmid, CEO A. Lange & Söhne

Wilhelm Schmid CEO A. Lange & Soehne

I simply love the novelties of A. Lange & Söhne this year. Wilhelm Schmid and his team have done a wonderful job. But what´s next? 2016 will be challenging!


Wilhelm Schmid, CEO A. Lange & Söhne, for many years lived in South Africa and worked for BMW. He began to drink and love Rooibos Tea. This morning we both had a good cup of his favourite tea and we talked about the things to do in 2016 …


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Wilhelm Schmid CEO A. Lange & Soehne
Wilhelm Schmid CEO A. Lange & Soehne






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  • Interesting to hear a CEO’s world view of the industry. Thanks Alex. You brought a voice and opinion to the common man- or at least common watch collector who usually has a big enough budget to buy fine mechanical watches. Mr. Schmid mentioned that repeat customers are important for the ALS brand. What percentage of watch collectors buy 2 or more of the same brand? Is it more common to go for appearance of different brands, different movements, different iconic watches? What will the common collector go for now and is it any different than the past? Thanks.

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