#SIHH 2017: Interview with Jean-Marc Pontroué, CEO of Roger Dubuis

I attended a free lecture how to cleverly market and emotionalise watches. Pirelli is a new partner of the brand, but for sure not a logo on the dial …

 

What an inspiring conversation I had with Jean-Marc yesterday! Take some time, get a drink and listen to this free lecture in innovative marketing …

 

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Jean-Marc Pontroué, CEO of Roger Dubuis
Jean-Marc Pontroué, CEO of Roger Dubuis

 

 

 

 

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1 Comment

  • It’s usually about the watch. In today’s upside down , inside out world it’s about the marketing. Go figure, I’m back in business school.

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