Sochi 2014 Olympic Winter Games – Omega celebrated the opening of its Pavilion in the host city’s Olympic Park

Starting 8 February, the OMEGA Pavilion in Sochi will be open from 9 a.m. to 1 a.m. with special hours on Opening and Closing Ceremony days.

The two-storey building will serve as the brand’s pop-up home for the duration of the Olympic and Paralympic Winter Games. Omega will host a number of events at the Pavilion.

Swatch Group CEO Nick Hayek, President of Omega Stephen Urquhart, IOC President Thomas Bach and legendary swimmer and IOC member Alexander Popov were the four gentlemen to cut the ribbon.

 

OMEGA President Stephen Urquhart, IOC President Thomas Bach, Swatch Group CEO Nick Hayek and swimming legend and IOC member Alexander Popov (from left to right) cut the ribbon at the opening ceremony of the OMEGA Pavilion in Sochi.
OMEGA President Stephen Urquhart, IOC President Thomas Bach, Swatch Group CEO Nick Hayek and swimming legend and IOC member Alexander Popov (from left to right) cut the ribbon at the opening ceremony of the OMEGA Pavilion in Sochi.

 

Mr Hayek was excited to welcome journalists and guests to the Omega Pavilion and spoke of the brand’s long-time involvement in the Olympic Games saying: “We are all here because of the athletes and because of sport. It’s not about politics; it’s about the emotion of sport.” He added: “It’s worth all the effort to create Olympic Games for the billions of people in the world.”

 

IOC member Alexander Popov, Swatch Group CEO Nick Hayek and IOC President Thomas Bach take a look at some of OMEGA’s timekeeping technology
IOC member Alexander Popov, Swatch Group CEO Nick Hayek and IOC President Thomas Bach take a look at some of OMEGA’s timekeeping technology

 

Mr Bach said: “Our partnership goes beyond timekeeping and it is beyond a sponsorship. It is really based on sharing Olympic values and the wish to assist the athletes for a fair competition. This partnership and sharing of values is what we are looking for in the IOC.”

 

Swatch Group CEO Nick Hayek and IOC President Thomas Bach take a ride in the bobsleigh simulator at the OMEGA Pavilion in Sochi.
Swatch Group CEO Nick Hayek and IOC President Thomas Bach take a ride in the bobsleigh simulator at the OMEGA Pavilion in Sochi.
Swatch Group CEO Nick Hayek presents IOC President Thomas Bach with a final lap bell. (left to right: Swatch Group CEO Nick Hayek, IOC President Thomas Bach, OMEGA President Stephen Urquhart.
Swatch Group CEO Nick Hayek presents IOC President Thomas Bach with a final lap bell. (left to right: Swatch Group CEO Nick Hayek, IOC President Thomas Bach, OMEGA President Stephen Urquhart.

 

The Omega Pavilion

The two-storey building will serve as the brand’s pop-up home for the duration of the Olympic and Paralympic Winter Games. Omega will host a number of events at the Pavilion including watchmaking demonstrations and question-and-answer sessions with a number of its prominent brand ambassadors. Spectators, athletes and guests can visit the Omega Pavilion and experience the interactive bobsleigh simulator, explore the art of mechanical watchmaking, browse Omega´s timepiece collections in the boutique and learn more about the Winter Olympic disciplines in a comfortable, branded environment.

 

Starting 8 February, the OMEGA Pavilion in Sochi will be open from 9 a.m. to 1 a.m. with special hours on Opening and Closing Ceremony days.
Starting 8 February, the OMEGA Pavilion in Sochi will be open from 9 a.m. to 1 a.m. with special hours on Opening and Closing Ceremony days.

 

More from Alexander Linz