Jean-Claude Biver is repositioning TAG Heuer. The brand gets cooler, younger and its products less expensive. Listen to this impressive lesson in entrepreneurship I have just recorded.
Jean-Claude Biver is the President of the LVMH Watch Division and directly responsible for Hublot, TAG Heuer and Zenith.
TAG Heuer has no own CEO, it is Biver himself steering the company. Biver took over 21 months ago and since then TAG Heuer starts to rock again. The brand is getting cooler, younger and its products less expensive.
Compared to the Swiss Watch Industry TAG Heuer is growing by 32 %!
Today at noon I met Jean-Claude Biver and we talked about what is going on at TAG Heuer since he took over and what his plans for the future are.
The in my eyes unbelievable charismatic Jean-Claude Biver, a mover and shaker, literally gave me a lesson to remember in entrepreneurship, marketing and communications. It was like being back at university again and listening to my favourite professor … 🙂
Guys, don’t miss these 25 minutes and 19 seconds!
Jean-Claude Biver, CEO TAG Heuer today in his office …
Did you like what you have just heard? Your comments, as always, are highly welcome!