Talking to Nick Hayek, CEO Swatch Group, about challenging the Swiss Watch Manufacturers, about Swiss Made and the need to always be a step ahead of everyone else.

Nick Hayek, CEO Swatch Group

After the today´s Omega-pressconference I talked to Nick Hayek about his ongoing effort to challenge his competitors and how he tries to defend the Swiss Made. I invite you to listen to our conversation…


You have for sure been listening to my interviews with Nick Hayek in the last years and you have been for sure also reading all my reportages telling you more about new amazing technologies coming from Swatch Group and its different brands.

Here is another thrilling “episode” and another great conversation with the man successfully leading the Swatch Group


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Nick Hayek, fully concentrated and eloquent also always…


Nick Hayek, CEO Swatch Group
Nick Hayek, CEO Swatch Group


What do you think? Let me know!







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  • This is a brilliant marketing move by Nick Hayek, how I love him:

    With the aim to achieve an advantage for the brand (in this case omega),
    but not in a vacuum,
    but on the basis of marketing P’s, product features special here.

    The COSC chronometer numbers of Rolex are now rising slightly in excess of 804,000 pieces, trend upwards, by Omega at 447,000 pieces, a decrease of 80,000 pieces. In 2014.
    So miles are in between.

    Now the attack strategy: Second position makes the long term no fun …

    Omega explains antimagnetism to its main characteristic for technical excellence and has develloped…

    The works will be installed in more and more Omega’s. Not only in special models such as Rolex “Milgauss.

    What makes Hayek:
    He developed an enhanced levels of certification with Metas = a higher quality,
    and says in the COSC League (now the 2nd league) could Rolex still play with Tissot and Mido.
    (From German chronometer certification and flight certificates not to speak.)

    And this announcement between the 2nd and 3rd week of Advent (where many purchasing decisions are implemented and PR to produce “cheap” Announcements bring the brand into focus)
    and that in Geneva, in the room where I witnessed the launch of Swatch Sistem51 1 year ago exactly.

    Advent means arrival.

    I wish you all a good 3rd Advent!

    All the best!

  • I do not believe that this commercial worthless nonsense will increase the sale or everything
    like that. It only will increase the price again ! For me and many others this will not make any sense and may be in some years the Japanese or Chinese will also annonce something new and else like this stuff. So which one will be worth full.

  • Fantastic interview. I’ve always thought Swatch were an interesting company, they’ve got some brilliant designs too.

  • It would be interesting to implement these interviews for the role, so that you can read and listen to.
    Thank you!

  • Nick Hayek (as his father used to be) is a true fighter for keeping the flag of Swiss Made high. There are brands like Roamer or others, which assert to be Swiss Made. But when you look behind the curtain, there is so little Swiss in it. These brands are hurting the Swiss Made and above all, they are cheating the customer.

  • Alex well done! We should have more leaders like him. Humble straight forward and says what he believes. Really hope the Swiss Made issue could be solved.

  • Alexander, many thanks for offering the unique possibility to listen to an industrial leader from time to time!

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