World premier of the Baume & Mercier Promesse ladies’ watch collection

Baume & Mercier Promesse 10160

Baume & Mercier will unveil its new Promesse collection in Paris tonight. There is no need for you to be there, just click on “read more” to discover the entire collection together with CEO Alain Zimmermann

 

After the impressing and successful world-wide launch of the  Baume & Mercier Clifton  collection, to complete the brands entire relaunch, this is the next important step for the Geneva based watchmaker. What was missing at Baume & Mercier was a contemporary ladies´collection. Through the new Promesse collection Baume & Mercier intends to provide a refined response to women’s aspirations by bringing them models in tune with the times.

 

I invite you to discover Promesse with me tonight in a very relaxed atmosphere. I have even invited the CEO to join us 🙂

Before or while you will find out more about Promesse listen to my conversation with Baume & Mercier CEO Alain Zimmermann. Alain will explain you why he is launching Promesse, how long it took him and his team to prepare the launch and Alain will also tell you some interesting stories about the brands history and its ambitions to already very early fabricate real ladies´watches to succesfully seduce women.

 

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Alain in Geneva in his office last week…

Guys, with visible pride he showed me his new Promesse collection.

 

Alain Zimmermann, CEO Baume & Mercier
Alain Zimmermann, CEO Baume & Mercier

 

@Alain … Well done! You and your team can really be proud.

 

These are some of the historic advertisings and watches Alain is talking about in our conversation …

 

Baume & Mercier advertising from 1920
Baume & Mercier advertising from 1920
Baume & Mercier advertising from 1956
Baume & Mercier advertising from 1956
Baume & Mercier advertising from 1959
Baume & Mercier advertising from 1959

 

Look at these watches! Cool!

Baume & Mercier Baignoire Bracelet en huit from 1920
Baume & Mercier Baignoire Bracelet en huit from 1920
Baume & Mercier-baignoire from 1920
Baume & Mercier-baignoire from 1920
Baume & Mercier Montre bijou platine from 1920
Baume & Mercier Montre bijou platine from 1920

 

Driven by an unerring source of inspiration Baume & Mercier created a variety of models during the “golden fifties” (heyday of the wristwatch), such as the “Marquise” timepieces with their “bangle” bracelets. These designs were to revolutionize the world of women’s watches and write some of the most beautiful pages in the history of 20th century watchmaking. During the 1960s, this success encouraged the brand to create beautiful jewelry watches imbued with an elegance and refinement that enabled Baume & Mercier to showcase its expertise in the field of women’s timepieces.

 

Baume & Mercier Marquise from 1950

Baume & Mercier Marquise from 1950

Baume & Mercier Marquise et montres bijoux from 1955
Baume & Mercier Marquise et montres bijoux from 1955
Baume & Mercier Montre bijou avec couvercle from 1960
Baume & Mercier Montre bijou avec couvercle from 1960
Baume & Mercier Catwalk
Baume & Mercier Catwalk

 

 

>>> Now let us have a look at the new Promesse collection on page 2 >>>

 

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