Jean-Claude Biver, Director of the LVMH Group Watch Division and Tom Bennett, CEO for Bravado, Universal Music Group’s global music merchandising division just announced the deal.
The watch will be the first in a series of limited edition watches by Zenith done together with The Rolling Stones.
Jean-Claude Biver said: “Disruptive thinking gave birth in the 1960s to the first (El Primero) chronograph movement timing to one 10th of a second. The same ‘outside the box’ thinking gave birth to the new Blues and Rock’n’Roll music. Both Zenith and The Rolling Stones are today living legends. No wonder that they are now teaming up.”
The Rolling Stones commented: ‘‘We are delighted to be teaming up with such a wonderful brand as Zenith for our ‘14 On Fire’ tour’’.
Tom Bennett added, “We’re thrilled to work with Zenith to launch the Rolling Stones limited edition watches. As we continue to support the Rolling Stones in reaching out to their fan base, this timepiece will appeal to the die-hard Rolling Stones fan and as well as collectors of genuine manufactured watches.”
This 250-piece limited edition is a blend of DNA from Zenith and the Rolling Stones. The two chronograph counters, 30-minute at 3 o’clock and 12-hour at 6 o’clock, are bedecked in the same colours as the original El Primero model of 1969, namely midnight blue for the former and slate grey for the latter. The 12-hour chronograph is overlaid with the famed Rolling Stones logo, the iconic red tongue and lip design.
On the case-back, a sapphire crystal engraved with this same tongue inscribed with “The Rolling Stones Edition” reveals the El Primero 4061 movement, one of the world’s most accurate mass-produced mechanical calibre.
>>>MOVEMENT
El Primero 4061,
automatic
282 parts
31 jewels
frequency 36,000 A/h (= 5 Hz)
Oscillating weight adorned with “Côtes de Genève” motif
Over 50-hour power reserve
>>>FUNCTIONS
Central hours and minutes
Small seconds at 9 o’clock
Chronograph:
* 30-minute counter at 3 o’clock
* 12-hour counter at 6 o’clock
* Central chronograph hand
* Tachometric scale
>>>CASE
Steel
42 mm diameter
Water-resistant to 10 ATM (100 metres)
Cambered glare proofed sapphire crystal,
special decoration dedicated to the Rolling Stones
>>>DIAL
Sunburst silver-toned
6 o’clock counter
bearing the emblematic “tongue” emblem
Rhodiumed, facetted
hour-markers enhanced with Super-LumiNova SLN C1
>>>STRAP
Black alligator leather with rubber lining
Steel triple folding clasp
>>> Discover on page 2 the leaflet presenting the Zenith El Primero Chronomaster 1969 Tribute to The Rolling Stones …
Right off the tackymeter scale. Even as a cynical marketing exercise, I can’t see the synergy between the Zenith and Stones brands.
I am conflicted since Zenith is my favourite brand, On the one hand, this is tacky marketing a la JCB, Hublot style, and I wish Zenith would just focus on making the best possible watches with prices that reflect great value (this year’s novelties were seriously disappointing). On the other hand, these cheap tactics do work and I am sure JCB and his new Leutenant from Brietling will succeed in bringing Zenith more mainstream. I fear next they will be signing on basketball players, AP style … Oh, forgot, they already did that a few months ago.
Great comment Dean!
I so much agree with Dean. Zenith is bound to go the Hublot route and become unbearable even to watch, let alone to wear!!!
My lovely wife, the major Stones fan between us, would love this watch!
If I was a Rolling Stone Fan, I’d buy it immedately. Really nice.
Not my taste…
I would not purchase this watch for two reasons. I would not appreciate a tongue emblem on my watch. The second reason is that I like see through backs but not on the front of the watch though.
Silly.
I know its only Rock ‘n Roll but I like it like it yes I do!
Nice, I want one!