Puredial – The Square Legacy


I am Ziv Nissimov, a 17 year old entrepreneur, and as a young child growing up in the world famous city of Los Angeles, I would always go to work with my father who runs his own watch manufacture. I was always so inspired by all the designs my father would create in order to share his creativity with the world. 

The timepiece business runs deep throughout my family’s history, and has influenced me to continue my family’s legacy. I have worked many hard months on tying my family’s history with our first wristwatch style of many, called The Square Legacy.


My goal is to create a timepiece influenced by the first ever wristwatch that was manufactured in the 1860’s, but with a modern touch of luxury that makes affordability feel like something you would find in a high-end retail store. Having been exposed to the watch business for so many years and living in the city of Los Angeles, where society is surrounded by brand name products that retail for expensive prices, I have come to learn that watch manufactures mark up the prices of timepieces from 400% to a massive 1000%, taking away from the pure retail value. For that reason, I have decided to cut out all the middleman markups of the importers, wholesalers, and retailers.


Furthermore, I have spent countless months on perfecting a design that truly revolutionizes the wristwatch market. I’ve incorporated 9 different colors of the Square Legacy with a bold 316L Stainless Steel squared case that features a sensational curved dial. The beautiful dial is protected by the dome shaped sapphire coated glass, and the case is attached to a special genuine leather strap to create the most comfortable and luxurious feel to one’s hand.


Aside from the exterior section of the watch, I thought it was a must to create an interior that is just as fine. We use the excellent Japanese Miyota movement in our timepieces, that enable the core operation of the Square Legacy. In addition, I have composed a case back design that allows every consumer to remember that just like the timepiece they are placing on their hand, they are sincerely, one-of-a-kind.


Because we are so confident in our products, we include a 5 year warranty on each timepiece. With Puredial watches we want to truly revolutionize the timepiece industry and inspire many young kids to work hard in order to achieve their goals!

Your support on our Kickstarter Campaign would mean the world to us!

In addition, check out our official website!


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