Baume & Mercier CEO Alain Zimmermann gives an insight about the relaunch of the historic watch brand

This late afternoon I had the pleasure to talk to Alain Zimmermann, the CEO of Baume & Mercier. He gave me a real insight what it means to relaunch a brand that was founded in 1830 almost from scratch.

Alain joined Baume & Mercier in October 2009. Just one and a half years later he presented four new collections, a new advertising and communication campaign and he closed almost 50 percent of the former distribution network of Baume & Mercier. A though and demanding job! Now the brand develops better and better, since more and more watch aficionados take notice of all these new developments.

The new Baume & Mercier watches look good, their quality is top and the value for money is really good. This past Tuesday Baume & Mercier just got another price in a public election of the watches of the year 2012 in Munich Germany here in good old Europe.

Folks, take some time and listen to Alain Zimmermann, the CEO of Baume & Mercier when he tells you the fascinating story about the relaunch of “his” brand. Of course, and no one would doubt this, it was and it is a perfect teamwork and not Alain alone who did and does the job…



The pictures show you Alain Zimmermann in his office here in Geneva. The wristwatch you see is the brand new “Clifton”. It belongs to the new “Clifton”-collection that will officially launch at the SIHH in five weeks also here in Geneva.

Tomorrow Friday I will talk to the designers and I will get the opportunity to take even more pictures of the new “Clifton”-collection for you. After coming home I will then upload these new pictures and of course the interview… So stay tuned and check out what is going on with Baume & Mercier















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