Some of you will probably not be surprised to read this. Nevertheless please discover by clicking on “read more” why these six brands are absolutely undervalued watch manufacturers.
No doubt, this six-pack, Breguet, Cartier, Chopard, Glashütte Original, Nomos and Tissot, does a great job. All the brands mentioned are extremely innovative and they have a huge range of in-house manufactured calibres in their collections. But is a greater public, are watch collectors and aficionados aware of this? In these six cases I doubt and I want to tell you why.
Once again, before starting, I want to mention that this is my personal opinion. Neither someone told me to write this, nor paid me anything. It is simply the Watch-Insider´s opinion. I also want to note, that mentioning these six brands does not mean I don’t like what they do and I want to harm the manufacturers.
In contrary! Due to the fact that I know how capable they are and what kind of wristwatches they manufacture, I now put them into the spotlight here and I try to attract your attention.
As always also the order on these six pages is alphabetical and of course not a ranking or something else.
Your valuable comments are very much appreciated, so please do not hesitate to use the comment function… 🙂
In the high-end watchmaking segment everybody talks about Patek Philippe and it seems that there is only Patek Philippe. The Geneva based top-of-the-end-manufacturer has established such a brilliant and strong communication in the last two decades that almost every other company operating in the same segment seems not to exist. Breguet operates in the same segment, builds amazing wristwatches is extremely creative and is in terms of innovations the leader of the pack. Each year Breguet presents at least one stunning timepiece in which high-tech, high-end watchmaking is applied. The consequent use of strong magnetic fields in a wristwatch is one example, or the knowledge to manufacture ultra-thin and ultra complicated timepieces. Abraham-Louis Breguet was the inventor of the tourbillon and until today Breguet is the Swiss manufacturer that builds and sells the most high-end tourbillons. Breguet manufactures some of the most beautiful dials of the industry and is a master when it comes to ultimate calibre surface finishing. Breguet builds some of the most beautiful women’s watches and sport watches in that segment, Breguet masters breath-taking high-speed-escapements and many more horological innovations.
For many though Breguet is not more than a mediocre Swiss watch manufacturer and people are not aware of the real potentials of that brand. I position Breguet at the same level of Patek Philippe and I do not exaggerate. You Patek Philippe disciples out there you can blame me now for this statement if you wish, but take it as granted that I do not err. 😉
Please use the search function of the blog and find some of the articles I wrote about Breguet to better understand what I mean.
The Breguet Classique Tourbillon extra-plat automatique shown here is one of the thinnest automatic tourbillons on the market and one of the most beautiful ones. This is ultra elegant Breguet-style for the wrist, from the inventor of the tourbillon in the year 1801.
Cartier on page 2