A very classical look, the motto once again: less is more. Classic sells! With this novelty Maurice Lacroix offers a mechanical watch under 1000 Euro.
At a first view I liked them, but then I saw that their diameter is only 38 mm. In my eyes a watch should measure 40 to 42 mm. Why presenting such a tiny watch to the markets? Who will buy it in Europe? Women? Is Maurice Lacroix only focusing on the Asian customer? And even they like to buy bigger watches meanwhile. Just look what Baume & Mercier did with its Clifton collection. All these watches have a reasonable diameter and that´s why the Clifton sells so well.
By the way, thinking/writing about Baume & Mercier … It can´t be a coincidence that Maurice Lacroix presents these watches. Obviously the brand is inspired by the huge success Baume & Mercier has with its Clifton and now hopes to sell in exactly the same segment …
I am not sure if a client compares the Baume & Mercier Clifton to the Maurice Lacroix Les Classiques Collection what he will finally choose … The Maurice Lacroix looks nice and I am sure the overall quality is good as well… But size matters!
What do you think? Are 38 mm ok? That´s pretty small nowadays! Please let me know what you think!
The Maurice Lacroix watches are equipped with a ML 115 calibre (= Sellita SW 200). The steel case is waterproof up to 30 meters. The price: 995 Euro including 19 % VAT
And here are the two new models that will be available as of January 2014…