Private Label opportunity with Vaucher Manufacture Fleurier … Did you ever want to build your own brand/watch?

Vaucher Private Label with Seed VMF 5401 movement

Let´s assume you would have the necessary cash and you would be willing to build your own watches and to launch you own brand. Together with Vaucher Manufacture you could do it. Click on “read more” to get the story …


Everything I am going to write here is to bee seen in a subjunctive form. Of course we only pretend we would want to build our own brand and watches …


The essential we would need are movements. I found some we could use to build our watches…

In a mail advertising I got this:

… “Vaucher Private Label with Seed VMF 5401 movement
Creativity stems from diversity and variety, a principle cherished by Vaucher Manufacture Fleurier. For the past three years, it has been committed to making dreams come true for those who choose watchmaking as a means of expression. Vaucher Manufacture Fleurier has opted for complete vertical integration and thus – along with its sister companies – encompasses the full range of watchmaking skills. The group can guarantee comprehensive expertise and is able to produce components (gear wheels, screws), assortments (escapement, sprung balance) as well as watch exterior parts (cases and dials). Its workshops based in Fleurier, an historical cradle of Swiss watchmaking, develop and produce watch mechanisms in keeping with the finest hand-crafted and industrial traditions. Vaucher Private Label therefore represents a unique opportunity to create your own high-end, 100% Swiss made timepieces that can be entirely personalised, starting from series of 25.” …


That´s just a sample … We of course can do better than this!

Vaucher Private Label with Seed VMF 5401 movement
Vaucher Private Label with Seed VMF 5401 movement


This is how “our” net calibre would look like …

Vaucher Private Label with Seed VMF 5401 movement
Vaucher Private Label with Seed VMF 5401 movement



Ok cool and if you now ask yourself who is Vaucher Manufacture Fleurier, here is the answer…

Vaucher Manufacture Fleurier (VMF) is a manufacturer of high-end mechanical watch movements, VMF is happy to describe itself as a prestige motorist. It manufactures the heart of the watch, an assembly which itself consists of several hundred components. The vertically-integrated firm is responsible for the complete production and quality control of watch movements thanks to a production capacity which combines innovation and tradition. VMF is majority owned by the Sandoz Family Foundation and Hermès International. The manufacturing arm of Parmigiani Fleurier, a partner of Hermès and a supplier of movements to prestigious watch brands (e.g. Richard Mille and Corum), it has a 200-strong workforce and trains 15 apprentices.

Through its Vaucher Private Label entity, it is a strategic tool for brands wishing to gain access to high-end watchmaking.


If you want to learn more about >  Vaucher Manufacture Fleurier  < click on the wording.

If you want to see the Vaucher Manufacture Fleurier movement catalogue click please >  HERE <


Not enough, we also need several other components and parts to accomplish our watch.


The Sandoz Family Foundation Watchmaking Centre offers some as you will discover here underneath.

Click >  HERE  <  to read about the Sandoz Family Foundation Watchmaking Centre to whom these manufacturers belong:

  • atokalpa, located in Alle; bought by the Sandoz Family Foundation in December 2000. By 2006, atokalpa was able to produce all the elements required to assemble an oscillator; a total of around twenty additional components, including the spring balance, pallet fork and escapement train wheel.
  • Les Artisans Boîtiers located in La Chaux-de-Fonds; bought by the Sandoz Family Foundation in May 2000
  • Elwin located in Moutier; bought by the Sandoz Family Foundation in January 2001
  • Vaucher Manufacture located in Fleurier; bought by the Sandoz Family Foundation in 2003
  • Quadrance & Habillage located in La Chaux-de-Fonds; bought by the Sandoz Family Foundation in December 2005


By the way, many renowned Swiss manufacturers and also one renowned German watch manufacturers buy components from the Sandoz Family Foundation Watchmaking Centre


With all that help we would be almost there, even we only wanted to “manufacture” a small series of 25 watches to start with  🙂

So what YOU need is the idea, the marketing, the distribution and of course the necessary cash …

YOU could do it! Yes, YOU could  🙂


Stop Alexander, I changed my mind… I will do! Wow! Good, then let me know a.s.a.p. ! I will set all necessary contacts for you  😉






More from Alexander Linz


  • Very cool is esp the boutique movement.
    It is very doable to organise (like many microbrands do) your own watch production through a Hong Kong OEM, but then they’d mainly feature generic Miyota or Seiko movements – you could have really nice results if you have hired a good designer yet you will not end up with a more bespoke/high end piece with a boutique movement.

  • The crisis of the Swiss watchmaking industry for quite a while appeared somewhat unrealistic, distant and this wording alone seemed to be drastically exaggerated.

    Now it has become obvious that there is something going on which cannot be downplayed any more.

    Not only those brands are affected of which everyone was wondering how they could exist. Now real watchmaking pearls are beeing sold.

    That’s a bit alarming – not only for those who are employed at these companies.

    But it is a chance, too.

    After all, wasn’t this the way Jean-Claude Biver started his great success by buying Blancpain when noone wanted it?

    So, go on! Discover the Biver in you!

    • Dear Andreas,

      I wish it was that easy and for one Biver, I am sure, you would find at least 10 or 15 others, who flopped badly and became bankrupt.

      You need real business acumen, marketing skills, financial jugglery and last, but not the least luck.

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