I used my valuable contacts to the retail to do a survey in the last days before Christmas. My question was: Which was the most sought-after watch? To put it in a nutshell: It was not the Rolex Daytona!
I started doing my little survey by calling and talking to retailers in Austria, England, France, Germany, Liechtenstein, Singapore, Switzerland and the US.
What I got were different answers but no real clear trend. But all retailers I called selling Omega gave me the obviously one and only possible answer: The Omega Speedmaster Dark Side of the Moon was the most sought-after watch.
This is by the way what I also learned through my good contacts to Omega. My friends there told me clearly that there is an enormous demand for the Omega Speedmaster Dark Side of the Moon and that the actual production can´t really catch up the demand. This is due to the time-consuming process of manufacturing the ceramic case, ceramic dial and ceramic bezel and its matt chromium nitride tachymeter scale.
Nota bene: The watch is not limited and there is no artificial shortage.
So if you where among those who wanted to buy an Omega Speedmaster Dark Side of the Moon these pictures and explanations might help you to understand WHY. And, for those among you who now wonder WHY these pictures and explanations might as well be impressive …
This all-black Omega Speedmaster represents a sleek and sporty new addition to the popular collection. The black zirconium oxide ceramic dial, complemented by a matching ceramic 44,25 mm case with a brushed and polished ceramic case body, features striking 18-carat white gold applied indexes as well as two blackened sub-dials that distinguish the timepiece from its legendary predecessor, Omega´s Moonwatch.
The two sub-dials are made possible by the innovative placement of the 12-hour and 60-minute counters on the same sub-dial at the 3 o’clock position, allowing a comfortable and intuitive chronograph reading. There is a small seconds sub-dial located at 9 o’clock and a date window at 6 o’clock. The hour and minute Moonwatch-style hands are fashioned from 18-carat white gold, as are the hands found on both sub-dials; the central chronograph hand is rhodium plated and features a red tip for increased visibility of recorded seconds. Super-LumiNova coats the two dots at “12” and the hour, minute and chronograph hands ensuring that the wearing can read the time in a variety of lighting conditions.
Protecting this prominent dial is a box-form scratch-resistant sapphire crystal with anti-reflective treatment on both sides.
The matt chromium nitride tachymeter scale – among the most identifiable design features of the Speedmaster – stands out on the polished ceramic bezel. Also the two polished chronograph control pushers are made out of ceramic. The case is water resistant up to 50 meters / 167 feet.
An in-house movement powers the Omega Speedmaster Dark Side of the Moon. It´s the Omega Co-Axial calibre 9300 equipped with a Si14 silicon balance spring.
Discover how the Omega Co-Axial-Escapement works with this HD-video
The most sought-after watch 2013 whilst we were doing our Christmas shopping…
The price: 8890 Euro including 20 % VAT here in Austria.
The Omega Speedmaster Dark Side of the Moon is offered with a full four-year warranty.